Why Businesses Don’t “Get” Email Marketing
I’m sure you’ve heard or perhaps even said “Email marketing isn’t what it used to be…” Businesses will try technology (Often on the cheap) and say “It doesn’t work for us” making up some lame excuse...
View ArticleDynamic Site And Your Sales Funnel, A Dynamic Duo
There are times when you can’t adequately explain in depth and detail everything that the prospect wants to know. That can be your location, a trade show, or just a chance meeting. If they are at your...
View ArticleWhy Would You Want To Join Our Mailing List?
FOR A MOMENT I want you to forget about the customer. I know that is a heretical statement but bear with me. What do YOU do with the mass mailed advertising YOU receive? Do you eagerly run into your...
View ArticleWishing All A Merry Christmas
What is the easiest content you can write for your business site? (I gave you a hint in the title!) Holiday related material is a drop dead simple way to create fresh content that makes sense and your...
View ArticleDo you want to increase sales? Stop Selling!
Online marketing is not as easy as it seems it should be. There’s a whole lot more to it than just sending an email or writing a post for your site or social media. Years of traditional sales and...
View ArticleWhat Is A Capture Page?
Here is an example of a capture page. It is designed to attract people to your email marketing list. It’s how you catch the “big fish.” the people who buy from you again and again. This page will have...
View ArticleHow Buying Leads Could Kill Your Business
It seems harmless enough and everybody does it. Here is one example of how buying leads could kill your business. If you’re thinking that’s hype, how well do you think your business would fare facing...
View ArticleYour Email Isn’t Getting Delivered If You’re Doing This
In a recent video, my friend and mentor Steve Rosenbaum lays out why your emails won’t go through if you’re doing this one thing wrong. This is just another reason why it’s crucial to have your own...
View ArticleWhy Your Customers Use Competitors And How To Stop It
I had a client ask me a question about “What happens when a customer goes to somebody else [their competitor]?” This particular client had a customer go to a competitor for services when he didn't even...
View ArticleWhy Saying “Call Me” Doesn’t Work
I got a direct message through Facebook last night. It was a message from a friend who also is a marketer but a bit more of an old-school salesman. It's not too odd because as online marketers, we're...
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